Google’s Latitude app has been the rotten apple in their gradual social media growth. Despite this, the company added new functions to the application’s new update.
With Latitude Leaderboards, users can score points for checking in at certain locations. It follows the model which has made Foursquare so popular and Google is facing the competition head on.
“The company has not officially said it wants to compete against Foursquare. Leaderboard’s addition to Google Latitude has been kept hush-hush. Google doesn’t even list Leaderboard as being a new feature on the Android Google Maps update. It only says it fixed bugs and has ‘improved battery performance for Latitude and Location History users.’ Leaderboard is only available on the latest version of Google Maps, and not everyone has access to the feature yet,” Mashable wrote.
According to Mashable, users credits are “only accessible after a user checks in somewhere using Google Latitude”, directing them towards the Leaderboards section, where scores are compared with other Google+ users in their circles.
Charlie Fripp – Online editor
