Yahoo! has re-launched their South African portal, with a new Yahoo! homepage, new Yahoo! Mail and a new Yahoo! News section. South Africa currently has 2.6-million Yahoo! users, and with the new mail system, users will be able to have an email address with a .co.za domain name.
“This is a great opportunity for Yahoo! to bring its existing and new users in South Africa the best of Yahoo!’s services and content alongside great local content. This is a first step – there’s more to come – and we are enthusiastic about the bright future we see for everything that’s digital in South Africa. Internet users are coming rapidly online and Yahoo!’s unique combination of Science, Art and Scale positions us well to work with advertisers and agencies in growing the online advertising here,” said Matt West, Director Content Partners and Expansion Markets for Yahoo! at the launch in Johannesburg.
The Yahoo! News section aims to deliver daily news, sports, finance, entertainment, science and tech news from various sources, including TEAMtalk Media, the Mail & Guardian Online, The Daily Maverick and Memeburn.
“South Africans have had a close relationship with the Yahoo! brand from the earliest times of the internet. The launch of this new Yahoo! homepage will further deepen this relationship with the best South African and international news welcoming each South African visitor every morning. South Africa’s digital media industry has never been more healthy and, as proud South Africans, Apurimac Media look forward to working with Yahoo! in achieving future success by helping local businesses reach and engage with this large, diverse and growing audience,” added Will Green, Managing Director for Apurimac Media, Yahoo!’s business development partners.
Charlie Fripp – Acting Online editor