Airtel Africa and Samsung to drive African penetration

Airtel Africa has signed a two-year strategic partnership with Samsung to improve both Airtel’s and Samsung’s brand equity, their distribution infrastructure, expand its African footprint and drive penetration in Africa to achieve common goals.

Manoj Kohli, CEO (international) and joint managing director, Bharti Airtel (image: Airtel)

The agreement gives Airtel exclusive distribution rights for selected Samsung products for the initial six months after they are launched. The companies will work together to provide market-specific products based on trends and consumer preferences, ensuring Airtel customers have access to products that are tailor made to their individual needs.

The wide range of innovative products that Samsung will collaborate with Airtel on include smart phones, mass market handsets, tablets, dongles and routers.

“This partnership demonstrates that we remain committed to meet Africa’s needs,” explains Manoj Kohli, CEO (international) and joint managing director, Bharti Airtel.

“We will work closely with Samsung to provide customers across every segment with cutting edge products. We will leverage each other’s distribution networks to ensure that the range is within reach of our high value and corporate clients, our larger base with price in mind and especially cater to our young adult market.”

Kohli added, “Airtel and Samsung will also join forces to develop services that will enhance m-Commerce, m-Health and other areas that have significant social benefits for the communities that we live and work in across Africa.”

Airtel’s footprint currently stretches across 17 countries on the continent and the company intends to expand even further into sub-Saharan Africa. As an integral part of this expansion plan, the telecommunication services provider plans to roll out upto 2 200 retail stores across Africa in 2012. These will act as key retail outlets for the Samsung portfolio.

Staff writer