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Sony Ericsson: “Should have taken iPhone seriously”

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Handset maker Sony Ericsson has said that they probably should have taken Apple’s iPhone more seriously when it was first released in 2007. The comments from CEO Bert Nordberg come just a day before Apple is expected to announce the iPhone 5 or a cheaper version of their current iPhone 4.

Apple's iPhone 4 (image: Apple)

“It’s safe to say that Sony Ericsson should have taken the iPhone more seriously when it arrived in 2007,” Nordberg told The Wall Street Journal. But even though he feels strongly about the iPhone, he added that he is extremely happy with their Android platform.


“Our Android strategy has been successful and the best choice we could have made. I wouldn’t feel comfortable investing in a platform that isn’t as good as the one that we currently use.”

Apple’s iPhone 5 has been in the rumour mill for some time, and this has been the longest period between new models in the iPhone’s history.

The cheaper version of the iPhone 4, the iPhone 4S has also been rumoured, but many punters believe the announcement today will be regarding the iPhone 5.

Charlie Fripp – Consumer Tech editor

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