Optimus expands Middle East and Africa footprint

Optimus Technology and Telecommunications announced that it has signed a partnership agreement with GN Netcom to distribute its flagship brand, Jabra in the Middle East. According to the partnership deal, Optimus will promote and distribute Jabra’s extensive range of headset solutions and Bluetooth technologies for business customers through its channel network across the region.

Meera Kaul, Optimus Technology and Telecommunications MD

“We are happy to partner with GN Netcom to distribute their strong portfolio of business products under their Jabra brand in this region.  This partnership is important for us as Jabra is a world leader in innovative headsets solutions and a perfect choice to complement our customers’ Unified Communications and Call Center requirements. Jabra’s products are a value-add to our existing portfolio of solutions and we are confident that our customers and partners will appreciate their world-class designs and quality. Through our marketing and channel development activities, we plan to strengthen Jabra’s channel network, sales and market share in this region,” explains Meera Kaul, Optimus Technology and Telecommunications MD.

“The Middle East is an important market for Jabra. We were looking to sign on an established distributor to help increase our footprint in this region. We partnered with Optimus because they not only have the market knowledge and expertise required to promote our brand but also a solid channel network in the region. We are confident that our partnership with Optimus will help provide a momentum to our growth,” said Hanny Hanna, Jabra Business Manager for Middle East and Africa.

Optimus is a multinational VAD serving solution integrators, solution providers and the value-added partner community. The company offers its channel partners across the Middle East, North Africa and Pakistan a single window solution for a wide spectrum of products catering to their entire technology and telecom needs. Optimus offers its channel partners a wide range of value added services and support with local stocking options.

Staff Writer