South African financial services institution First National Bank (FNB) today launched the Kruger Gold Rush Facebook game, a first of its kind in the South African banking industry.
Targeted at social media users, the game features the character Paul Kruger, who has to master all the levels in the game in the quickest time and collect as many Krugerrand coins as possible. Just like any other game there are also obstacles that he needs to overcome to reach his goal.
“We decided to use a medium that is fun, interactive and popular to create further awareness of our Krugerrand offering. Facebook is a great platform to showcase our innovative products and it’s purely digital which means that millions have access to this creative platform,” said Gusta Binikos, CEO of FNB Share Investing.
The game will run for a period of six weeks, with the first week being dedicated to users practising the game before the competition kicks off. The competition to win gold Krugerrands begins on 10 October and ends on 11 November. The contestant with the highest score at the end of each competition week will win a Krugerrand from FNB.
“FNB is the first bank to implement such a game using a social media platform. It is just another way we bringing innovative products and services to our customers,” concludes Binikos.
The Krugerrand prize denominations that can be won at the end of each week are:
Week 2 = 1/10 Ounce
Week 3 = ¼ Ounce
Week 4 = ½ Ounce
Week 5 = 1 Full Ounce
Week 6 = 2 x 1 Full Ounce
Winners will be given a choice of having an FNB Share Builder/Share Investor account opened on their behalf. Winners will be contacted telephonically on the Monday following the competition scoreboard close.
To be part of this competition, visit http://www.facebook.com/FNBSA?sk=app_242107279160629
Staff writer
First? What about Livin it up?
Hi Ceilingcat. It simply means that FNB is the first bank to offer Krugerrands as a prize. The game is also based on the popular Mario Bros.