An innovative new service from Etisalat, the UAE telecoms provider with operations in 18 countries, allows expecting parents to share ultrasound scans of their baby with family and friends. The new m-health service, Mobile Baby provides a new dimension to mobile healthcare service delivery in the UAE by enabling remote medical diagnostics.
Developed in collaboration with Great Connection Inc, Mobile Baby allows medical practitioners to send ultrasound images, video clips and 3D scans directly from ultrasound machines, with images delivered to any mobile phone via SMS, MMS and email.
In addition to offering real‐time remote medical diagnostics, the service also allows expecting parents to share the joy of the pregnancy scan experience and ultrasound images of their baby with family and friends around the world at the click of a button.
Essa Al Haddad, Etisalat Group Chief Marketing Officer, said: “Real time, low cost transmission of high‐quality images and video clips from the womb is an innovative enhancement to pre‐natal healthcare. The service will also appeal to the large base of expatriates in the UAE who might prefer to give birth to their babies in their home countries as a simple and efficient way of keeping medical staff aware of the progression in pregnancy.”
Etisalat is a pioneer in the development of mobile health technologies. As mobile technology continues to penetrate deeper in emerging markets, services and applications such Mobile Baby will proliferate giving access to healthcare in the remotest locations.
To give greater impetus to the development of m‐Health solutions, Etisalat is also forging relationships with companies in the medical device, pharmaceutical and health service industries to introduce innovative and relevant mobile healthcare solutions in the UAE and across its 18 markets of operation in the Middle East, Africa and Asia.
An innovative new service from Etisalat, the UAE telecoms provider withoperations in 18 countries, allows expecting parents to share ultrasound scans of their baby withfamily and friends. Called Mobile Baby, the service also provides a new dimension to mobilehealthcare service delivery in the UAE by enabling remote medical diagnostics.
Developed in collaboration with Great Connection Inc, Mobile Baby allows medical practitionersto send ultrasound images, video clips and 3D scans directly from ultrasound machines, with imagesdelivered to any mobile phone via SMS, MMS and email. In addition to offering real‐time remote medical diagnostics, the service also allows expectingparents to share the joy of the pregnancy scan experience and ultrasound images of their baby withfamily and friends around the world at the click of a button.
Essa Al Haddad, Etisalat Group Chief Marketing Officer, said: “Real time, low cost transmission ofhigh‐quality images and video clips from the womb is an innovative enhancement to pre‐natalhealthcare. The service will also appeal to the large base of expatriates in the UAE who might preferto give birth to their babies in their home countries as a simple and efficient way of keeping medicalstaff aware of the progression in pregnancy.”
Etisalat is one of the pioneers in the development of mobile health technologies. As mobile technology continues to penetrate deeper in emerging markets, services and applications such Mobile Baby will proliferate giving access to healthcare in the remotest locations.
To give greater impetus to the development of m‐Health solutions, Etisalat is also forging relationships with companies in the medical device, pharmaceutical and health service industries to introduce innovative and relevant mobile healthcare solutions in the UAE and across its 18 markets of operation in the Middle East, Africa and Asia.
Asa Nordgren, CEO Great Connection Inc, said: “We are very excited to showcase our service in UAE in collaboration with Etisalat. Our association is the beginning of an exciting era where new technologies will be used to enhance the access and quality of healthcare delivery in the UAE.”
Great Connection’s technology is based on global imaging standards and it works for all types of ultrasounds and X‐rays. Mobile Baby is the first application in a portfolio of services in image conversion from Great Connection.
Staff Writer
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