Samsung Mobile launches new local apps

With the launch of Samsung’s dedicated app store, many users in South Africa have benefited from the wide range of apps available. To further the experience, Samsung has launched a handful of new local apps, which users will find informative and exciting.

Samsung's Galaxy S II smartphone (image: Samsung)

“There is no doubt that the need for locally relevant content is growing among consumers and that this growth demands a larger variety of apps across different interest areas. It is with this in mind, we have partnered with leading brands locally in increasing the access to locally relevant apps for our consumers – testament to our commitment to the development of applications and strong partnerships alike,” said Brett Loubser, B2C Apps Development Lead at Samsung.

The new locally-developed Samsung Mobile apps are:


The free instant messenger service has taken the country by storm over the last couple of years, and users have found it to be an easy and inexpensive way to keep in touch with friends. “It has a suite of services that has earned it the title of being the largest and most popular fully integrated mobile social network in Africa, including; one-on-one and group chat, an email facility for mobile phones and entertainment.”

DStv Mobile Decoder

Between all the hustle and bustle of city live, many users find it difficult to stay up to date with their favourite television programmes. With the DStv Mobile Decoder apps, viewers with a DStv subscription will be able to watch all the shows straight from their phone, for a fee of R36 a month. “The mobile consumer market continues to grow and in the aim to meet the needs of this emerging consumer and create continuous viewership opportunities – our partnership with Samsung becomes a key value add for our consumers – affording them constant access to our services, regardless of location,” said Mark Rayner, General Manager of DStv Mobile South Africa.

With this app, users will be able to compare online prices, look for bargains and making sure they get the best value for their money. “As SA’s number 1 shopping comparison Website – aimed at the price conscious consumer – this application provides the consumer with immediate insight into the best online deals available, saving both time and money,” said Charl Mocke, Product Owner for Mobile, MIH at

“At Samsung, our aim is to continually grow our Application Store to offer locally relevant applications to our consumers and in turn foster a smarter lifestyle. Through partnering with such key consumer brands we are empowered to do just this and are certainly proud to be working with brands that are synonymous with our overall business goals and consumer outreach strategy. We look forward to of the uptake of these applications and to growing our partnerships – not only with our existing partners but with new ones too,” concludes Loubser.

Charlie Fripp – Consumer tech editor