Models turn up the Need for Speed heat

Electronic Arts and Sports Illustrated have announced a deal that will see 2011 SI Swimsuit Cover model Irina Shayk and popular Swimsuit model Chrissy Teigen play guest starring roles in one of this holiday’s Need for Speed The Run.

A screenshot of model Chrissy Teigen from Need For Speed The Run (image: EA)

“We’re thrilled to be working with Sports Illustrated to deliver the biggest, fastest, and sexiest entertainment event of the holiday with Need for Speed The Run,” said Steve Seabolt, Vice President of Global Brand Partnerships at EA.

The action-packed racing game takes players on a heart-pounding cross-country race from San Francisco to New York. In addition, the partnership powers a new SI subscription bundled offer featuring Need for Speed The Run assets and both EA and SI will execute significant cross-promotion across in-game, TV and social media.

“With a global reach and a quality standard that’s comparable to what we achieve in our games, Sports Illustrated makes the perfect partner. Gamers, racers and Sports Illustrated Swimsuit aficionados alike will love seeing Irina and Chrissy transform from the physical to the digital world, playing lifelong friends competing in a heart-pounding race from San Francisco to New York,” Seabolt added.

Staff writer