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IBM rolls-out social media software

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IBM announced new software designed to help organisations embrace social networking using the broadest range of mobile devices.

86% of business people now use social media to help them make business decisions (image source: file photo)

Users can easily download the software from all major app stores including Android, Apple, and BlackBerry, and gain immediate access to blogs, employee data, status updates, wikis, as well as share files, videos and photos.


IBM is also helping IT administrators simplify the management of corporate and personal data on employee devices.

With more companies allowing employees to use their own device for work, the time and management of securing personal data was becoming a burden to IT administrators.

A new IBM collaboration software “partial wipe” capability for Apple iOS devices allows IT administrators to wipe only the confidential company data from the device while preserving a worker’s personal email, photos, videos, and games.

“A shift is occurring in the enterprise. The adoption of mobile devices and social software is rapidly becoming a vital business tool, enabling organisations to transform virtually every part of their business operations from marketing, customer service and sales, to product development and human resources,” says Ravi Bhat, Software Group Executive, Sub Saharan Africa.

According a recent report from the Renegade firm, 86% of business people now use social media to help them make business decisions.

With more than one billion mobile users combined with rise of social networking in the workplace, companies are looking for ways to better integrate these industry forces to help organisations accelerate collaboration, deepen customer relationships, generate new ideas faster, and enable a more effective workforce.

“Cummins’ workers have benefited from the use of IBM Lotus Notes Traveler and its functions have been well integrated into our model of how we work and help to increase the productivity of our workforce overall.  We look forward to expanding our use of IBM mobile collaboration applications in order to enhance the flexibility and on demand features that allow workers to work where they want to work,” said Eric Christian, Cummins Director for Global Architecture and Security.

Staff Writer

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