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Vodacom cuts prepaid data prices by 42%

August 24, 2011 • Mobile and Telecoms

South Africa’s mobile network operator, Vodacom today announced significant reductions in data prices for prepaid customers that will be effective from 19 September 2011. This follows similar data price reductions that were made for contract customers several weeks ago.

Pieter Uys, Vodacom CEO

Customers buying MyMeg 100 will pay 39% less, with the price per MB reduced from 80c (for the previous MyMeg 110) to 49c. Customers who previously bought MyMeg 175 at a price of 68c per MB, will now pay 40c per MB for the MyMeg 250, a saving of 42% per MB. The average MB rate saving across all packages from MyMeg 10 to MyGig 1.5 is more than 22%.

In addition to the price reductions, Vodacom will run a ‘double your prepaid data’ promotion from 19 September to 31 October 2011. The promotion will give customers double data for the same price when they buy bigger bundles which include MyGig 1, MyGig 1.5, MyGig 2 and MyGig 2.5 prepaid and Top Up once-off bundles during the promotional period.

“Internet access isn’t just a nice to have; it’s an essential part of modern life. With these data price reductions, more customers than ever before will be able to benefit from Internet connectivity,” said Romeo Kumalo, Vodacom Chief Commercial Officer.

In addition to the discounted values on data pricing, Vodacom offers prepaid customers services such as data bundle transfer, recurring prepaid bundles and data bundles for talking points.

Although some bundles are no longer available, the comparable replacement bundles offer reduced effective in-bundle rates, thus providing more value to the customer.

Staff Writer

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