MTN Group announced on 15 August 2011 that they have signed a global agreement with Norway’s Opera Software to boost mobile Internet services across Africa and the Middle East by offering a special co-branded version of Opera Mini.
The demand for mobile Internet is growing exponentially across Africa and becoming a major revenue driver for operators on the continent, where access to computers is still rare.
“By offering faster access to websites and easy entry to MTN portals, MTN subscribers can reach the content they want, with less frustration and less expense. With just one click, customers have music, news, games, and information on MTN products and services at their fingertips,” said Christian de Faria, MTN Group’s Chief Commercial Officer.
MTN, Africa’s largest mobile operator said it plans to offer Opera Mini to its 150 million customers across the fast-growing African operations.
“By offering faster access to websites and easy entry to MTN portals, MTN subscribers can reach the content they want, with less frustration and less expense. With just one click, customers have music, news, games, and information on MTN products and services at their fingertips,” said Christian de Faria, MTN Group’s Chief Commercial Officer.
De Faria said MTN wants to offer its subscribers innovative mobile Internet services that have a positive impact on information, sharing and communication in their everyday lives.
“We are eager to bring the best Web experience to Africa and the Middle East, and working with MTN Group’s network enables us to achieve that. We have seen incredible uptake of Opera Mini in that geography so far, and we look forward to building on that success with one of the region’s leading mobile communications providers”, said Lars Boilesen, CEO of Opera Software.
Under the agreement, MTN will centrally launch a tailor-made version of Opera Mini to each of its 21 markets, with localised links and content.
Staff Writer
