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Africa.com launches social coupon website

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Africa.com plans to launch its own social coupon website to offer real discount values for Africans.  The first deal includes discounted airline tickets between New York and Lagos aboard Arik Air.

Africa.com has launched a social coupon website (image source: file photo)

“The African diaspora includes some of the most affluent, best educated people in the world. At Africa.com, we are excited to be bringing this community together through Africa.comDEALS,” said Frank Webb, Africa.com Director of business development.


“We’re equally thrilled to be providing a taste of Africa to the ever-growing audience of non-Africans, who are simply fascinated by Africa itself. What’s more, we’ll be helping our members save a lot of money and donating to African charities at the same time.  What a win-win,” said Webb.

In addition, during the month of August 2011, anyone who signs up as an inaugural Africa.comDEALS member will be entered in a contest to win prizes, which include a grand prize of a pair of round-trip tickets from New York to Lagos on Arik Air or $500 in cash.  The winners will be announced in September 2011, said Webb.

Here’s how Africa.comDEALS works:

1. You sign up to become a member of the Africa.comDEALS network by clicking on

2. Each week, you’ll receive a notice about a steeply discounted (usually 50%) product or service.

3. If enough people sign up for the deal, you’ll receive a voucher that can be redeemed through the Africa.comDEALS partner.

4. And, you can do good by doing well.  Africa.comDEALS is committed to donating a portion of the profits from each deal to an African charity.

“Africa.com’s mission is to change the way the world sees Africa and to be the online platform for that change,” said CEO Teresa Clarke.

“Recognizing the strong ties that Africa.com’s visitors have to the continent and all things African, it was only natural that we would design a group buying site to bring amazing bargains on the things that mean the most to them,” says Clarke.

For members, Africa.comDEALS provides:

Bargains on things of importance to members: discounted aifares to Nigeria, Ghana, South Africa and other African destinations;

-Hotels, car rentals, traveler health insurance, international calling

-Cards, cellphones and cellphone services and money transfers

Webb said the platform is ideal for sharing terrific deals with friends and family and a chance to send a message to the marketplace about the power and size of Africa-related buying power.

Vendors can request participation in Africa.comDEALS by e-mailing deals@africa.com.

Staff Writer

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