Etisalat is making a bold statement aimed at encouraging other telecom companies operating in Nigeria to adopt the spirit of corporate social responsibility.
Steven Evans, chief executive officer of Etisalat, particularly urged companies operating in Nigeria to engage in corporate social responsibility initiatives, by giving back to the society in ways that deemed fit.
Evans made this remark at a presentation on the company’s Corporate Social Responsibility (CSR) innovations at Business Day’s annual Giving Conference in Lagos, with the theme “Giving Back: Investing in our Community for Sustainable”.
In his presentation, titled ‘Etisalat CSR: Enhancing Sustainability through Innovation’, Evans spoke about the company’s interpretation of CSR to mean having a wholesome relationship with its stakeholders and creating value through its products and services to benefit all in the society.
He listed some benefits of CSR to include improved standards of living, increased global competitiveness, security, innovation and skills development among others.
“Our CSR activities are designed to positively impact the various socioeconomic levels with unique schemes ranging from education to health and environment,” he said.
Chroncling the organisations expansive CSR activities despite “being young in Nigeria”, Evans explained how Etisalat had supported the Lagos State government’s drive to improve the educational sector through its “Adopt-a-School” initiative by adopting three secondary schools in Lagos and career counseling programme.
In the area of health, he mentioned the Fight Malaria initiative in which insecticide treated mosquito nets were distributed to boarding schools as a preventive measure against malaria.
This initiative was supported by a dedicated drama series designed to educate listeners on symptoms and prevention of malaria, and the establishment of a research centre at the Lagos Business School.