SA’s Xerox’s ColorQube soars in Africa

Erica Marks, product manager in the Xerox division

SA’s Bytes Document Solutions, an authorised Xerox distributor to 27 sub-Saharan countries, has sold over 140 solid ink colour printing devices  in Africa to corporate clients including Nedbank, Trudon, and Pfizer.

“This has been a highly successful first year for us,” says Erica Marks, product manager in the Xerox division at Bytes Document Solutions.

“The tiered billing model of the device was a real market challenger. This unique way of billing allows the customer to pay for only the colour they use, reducing costs significantly,” says Marks.

The ColorQube, launched a year ago, also pushes the boundaries of environmental awareness and sustainability, which is becoming a key concern for many of today’s organisations. The device produces 90% less waste than that of a comparable laser device.

“Being a new technology to the A3 colour multifunction market, it was imperative that the sales staff were well equipped with knowledge and understanding about the product prior to launch,” says Marks.

“We ran a successful ColorQube training event for all our key sales people from all our regions, including those from our African partners. This training event proved very effective as the sales staff left enthusiastic and well prepared to approach the market.

“Our customers are looking for ways to achieve more with less,” says Marks.

“With ColorQube we have unlocked the benefits of colour by applying our proprietary solid ink technology to lower costs and make operations simpler and greener,” says Marks.

By: Staff Writer