Electronics manufacturer Nokia is planning to rollout handsets in Kenya embedded with local applications and content, in order to boost mobile sales in the local competitive market.
Kenneth Oyolla, General Manager, Nokia East and Southern Africa says mobile application marketing is a rapidly growing sector and advertising channel for brands.
Oyolla says teaming up with local developers to create local content and applications for phone users is gaining momentum.
“Increase in use of apps by the youth and middle class is spurning an unprecedented growth. We are looking at local apps critically and would increase our investment in local contents,” says Oyolla.
Nokia is planning to invest in local applications as developers seek to create more relevant mobile user solutions.
“Locally, the growth of mobile Internet subscription coupled with a significant use of smartphones is key to the growth of mobile application segment,” says Oyolla.
The 2011 Communications Commission of Kenya (CCK) report indicates that between July and September 2010, 98% of the Kenya users access the Internet using a mobile device.
Nokia has made a big leap with cumulative downloads in Middle East and Africa (MEA) region, crossing a remarkable one billion mark in March 2011 from its Ovi Store.
Consumers are also downloading 500 000 apps daily in the MEA region, indicating the explosion in use of mobile applications.
Agatha Gikunda, Head of Solutions Sales at Nokia East and Southern Africa, says local downloads from Ovi Store have grown from two apps in April 2010 to over 200.
By: Abrian Adero
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