Got an old computer and postponing buying a new one because yours “does everything you need it to”? You may be missing out on more of the modern information-rich world than you think.
Laptop and computer technology changes at such a pace that there is something new almost daily. The fact is that we use computers in a very different way than even 12 months ago. We use computers to run our busy socially lives, interact with other people at all times of the day, create and consume increasingly rich media like movies and photography, share cool stuff, shop online and even play games – and we do this constantly.
Today, a computer is so much more than a productivity machine – it’s an integral part of our lives, so not only must it perform seamlessly, it also needs to be a beautiful accessory that fits your personal style! But what ordinary consumers fail to understand is that not all PCs are created equal. If you want to express yourself effectively in today’s media-rich world, whether online or at work or in your social communications, how the technology performs is important.
When Intel surveyed ordinary consumers on what the most important attribute for their computer should be, the overwhelming majority put performance as most important. The fact is when people notice a decrease in the performance of the computer and complain about how slow it is – they fail to realise that a visibly smart processor will make us more productive by simply doing more things, and doing them faster.
A faster machine translates into real user benefits:
· For one, an uninterrupted flow in your activities – whether you are watching a movie, creating content or using social media;
· It provides an immersive experience – where the quality of what you see and hear makes you feel connected; and
· It provides a simple and seamless experience in terms of managing your various devices.
With information becoming increasingly visual, modern computer processors are now equipped with everything the average user needs to enjoy stunning and easy visual experiences. Where older computers would need a separate graphics card to watch HD movies, for instance, the new generation of PC literally turns minutes into seconds by allowing you to edit and share videos in a flash – and allows the kids of all ages to play graphics-intensive games on a laptop, which has been practically impossible until now.
Intel’s 2nd generation Core processors incorporate technology that can convert a four-minute HD video file on a laptop to play on an iPod in only 16 seconds. Using something called “Wi-Di” – wireless display – you can turn your TV into your PC screen, wirelessly. So you’re not only able to put your photos and videos on the big screen without any wires, but you’re removing all the clutter in the process.
We’re all discovering how much fun it is to share our lives and cool stuff with everyone from our PCs. Personally, as a busy mother juggling work and children, it just makes more sense to have a PC that’s one size smarter. Instead of just keeping up with technology, I’m getting ahead – and the extra time and functionality that it’s putting back into my life is priceless.
By: Ntombezinhle Modiselle, Intel Country Marketing Manager
