Mobile money users to skyrocket

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The number of subscribers using mobile money services in developing markets is expected to reach 709 million by 2015. This is according to a new research report by Berg Insight. In 2010, there were 133 million mobile money users, and Berg Insight predicts this number to rise at a compound annual growth rate (CAGR) of 40 percent to reach 709 million users in 2015. The total value of mobile money transactions will simultaneously grow at a CAGR of 54 percent from US$ 25 billion in 2010 to US$ 215 billion in 2015.

“In developing regions such as Africa the mobile phone will become the primary digital channel for people to conduct financial services in the coming years. Financial institutions are beginning to realize the importance of mobile phones to reach new clients viewing mobile money services as high-priority strategic projects. Also mobile operators and third party service providers are ramping up their efforts to target the huge unbanked populations in emerging markets”, said Lars Kurkinen, Telecom Analyst, Berg Insight. “The number of live mobile money services has thus grown at an explosive rate during the past two years and recently reached as many as 300 commercial deployments.”

The report also identifies mobile international value transfer as a high-growth market and an important revenue source for mobile industry players. Berg Insight estimates that US$ 16 billion worth of international money transfers will be received using mobile phones in 2015, up from less than US$ 1 billion in 2010. Berg Insight also forecasts that international airtime transfers will grow at a CAGR of 67 percent from US$ 130 million in 2010 to reach US$ 1.67 billion in 2015.

By Angela Meadon