MTN Nigeria, Airtel Nigeria, Glo Nigeria and Etislalat Nigeria are currently in the midst of a battle for the growing Nigerian telecom market. Now, the fight is centering on GSM (Global System for Mobile Communications) services and each company is looking to garner the lion’s share of customers, according to analyst Badr Mohamed, in Lagos.
He said that this price war is going to be beneficial to customers who have long struggled with the costs of the telecommunications market.
“What we are seeing right now is going to be great for people because it will mean lower prices for sending messages,” he said.
Towards the last quarter of 2010, Etisalat Nigeria fired the first salvo in the war with its 25k per second and 15 Naira (N) per minute on all calls and the other operators followed suit.
Recently, Etisalat unveiled a repackaged and reloaded Easy Cliq into the telecom market, a package specifically designed to cater for the needs and lifestyle of the youth segment of the market.
The new Easy Cliq is loaded with new features: The Cliq for the week and Cliq for the day offer subscribers unbeatable experiences and benefits daily. While Cliq for the week offers 15 MB of free data for subscribers when they recharge N200 or more weekly, Cliq for the day offers discounted call rates of 25k per second to other Easy Cliq subscribers at a daily access fee of N5.
Airtel, of recent known as Zain, further rocked the market with a package that enables its customers to pay 20k per minute after an initial 60k in the first minute for the whole day.
The rate, under its 2Good Campaign, which is not limited to its network but extends to every network, also includes calls to the US.
By Jonathan Terry