In an attempt to address the public discourse over the name change, the company’s Chairman and Managing Director, Sunil Bharti Mittal, said the move was part of its expansion program.
He explained that the “new brand identity gives the company the opportunity to present a single, powerful and unified face to customers, stakeholders and partners around the world”.
“The new brand identity reinforces Airtel’s promise to deliver innovative services and a superior brand experience to their 200 million customers across Asia and Africa” he said, adding that the brand is ‘modern, vibrant and friendly”.
Apart from Nigeria, Airtel has operations in Burkina Faso, Chad, Congo,
Brazzaville, Democratic Republic of Congo, Gabon, Ghana, Kenya,
Madagascar, Malawi, Niger, Seychelles, Sierra Leone, Tanzania, Uganda and
Zambia.
