Zinox is strongest in the laptop market where it leads six other international brands, including HP, Acer, Toshiba, Dell, Lenovo and LG Electronics, with a 53.6% market share and a year-on-year growth of 799 per cent, while its closest competitor, HP, achieved a 23.6 per cent market share.
In 2005, just four years after launch, Zinox received the NIS ISO 9001: 2000 certification. Ever since, it had chalked up several international and local awards for technical integrity from professional associations.
Before Zinox, which is packaged and presented as a wholly indigenous brand with a ‘Made in Nigeria’ tag boldly etched on it, Nigerians had always viewed local products with suspicion.
The IDC report showed that Zinox has a share of 32.5 per cent of the Total PC market, a remarkable achievement for an indigenous brand that has been in the market for less than a decade.
OKORO CHINEDU in Abuja, Nigeria
