Maroc Telecom launches mobile commerce service

Manoranjan Mohapatra, CEO Comviva

Maroc Telecom, the major wireless and fixed line telecom operator in Morocco, today announced the launch of mobile service Mobi Cash, in partnership with Comviva, a provider of mobile solutions beyond VAS.

“Mobi Cash marks a major step in bringing greater financial convenience to our customers by enabling remittances over the mobile handset. We see great potential for mobile commerce”, remarked Ibrahim Boudaoud, Marketing Director, Maroc Telecom.

The Maroccan operator will use Comviva’s mobiquit mCommerce solution, that enables mobile operators and financial institutions to offer secured and cost-effective mobile banking, mobile wallet and mobile payment services.

“We are focusing strongly on delivering mCommerce solutions for the rapidly growing markets, as demand for transformational mobile financial services is significant”, commented Sabri Amireh, Vice President, MENA Region, Comviva.

Manoranjan Mohapatra, CEO Comviva, welcomed the operator’s initiative, “a first in the Moroccan market”.
According to a Juniper Reasearch study, an estimated over 100 million users globally will use their mobile phones for international money transfers by 2013, with mobile international transfers exceeding an average of one transaction per month.

Also, market growth is likely to create opportunities for money transfer service providers up to the value of USD5 billion by 2013, while Western Europe, North America and Africa and Middle East (MEA) will account for more than 75% of the global international mobile money transfer gross transaction value by 2013.

Maroc Telecom is a telecoms operator in Morocco, providing Fixed- line, Mobile and Internet services.

Comviva is a global provider of mobile solutions beyond VAS.