Kenyan operators focus on mobile data growth


As voice services reach saturation, Kenya’s mobile operators are turning their focus to providing more data services to Kenyan subscribers and investing in infrastructure to enhance mobile data transmission, .

According to research company Frost & Sullivan, African mobile operators must look at data services to register continued growth, beyond basic phone calls and SMS texting, writes Kenya’s Daily Nation.

Silvia Venter, an analyst at Frost & Sullivan, explained that the need for data was obvious in sub-Saharan Africa, where mobile phones start replacing personal computers, as PCs can be quite expensive.

In the recent results issued by MTN Group, around 15% of the oprator’s revenue came from data, an indication of the growing trend of enabling data services.

In Kenya, Safaricom announced value added and data services for its subscribers, investing about Sh7.5 billion in cross-section technologies, while Telkom Kenya boosted its fixed line capacity to accommodate more data.

Zain Kenya went further in expanding international roaming coverage for data services, establishing agreements with 45 telecoms operators worldwide.