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New interactive website for AA

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The Automobile Association (AA) has revamped its website to facilitate better web-user interaction and meet current technological demands, such as adopting Web 2.0 standards.

“The website taps into the public’s need for mobility, communication and easy access to motoring and travel information”, said AA divisional manager of marketing, Evan Lockhart-Barker.

The website’s main focus is to create a more user-friendly experience for the existing and potential clients, by adopting web 2.0 standards, improve functionality for AA online tools such as the rates, distance calculators and printable AA maps and incorporating a blog to encourage user interaction around road safety.

“Web users can look forward to constant updates on the website and exciting new developments in the not-so-distant future, such as movement into the Facebook and Twitter arena for everyday services like road reports”, concluded Lockhart-Barker.

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