Ericsson has launched eStore, a market place where operators can easily set-up and offer applications to customers.
The eStore already has over 30 000 applications and they are downloadable to any mobile phone.
Some of the applications are free to download while others may be paid for via prepaid or post-paid options.
Content is available for thousands of handset models and applications are continuously being added for many of the most popular smartphones on the market.
“eStore makes it possible for the user to access a wide collection of applications from any mobile phone of choice“, said Jan Wäreby, Senior Vice President and Head of Business Unit Multimedia, Ericsson.
“At the same time this also provides an opportunity for operators to increase their revenue.”
With eStore, developers can get their application out to the consumer by posting them on the developer site.
Not only developers, but also media brands, event organizers, enterprises and other content owners can use this service to get their applications to consumers quickly.
Ericsson partnered with Opera Software ASA, which provides the client framework for widgets and applications across multiple channels and devices.
Ericsson offers a broad portfolio of multimedia solutions targeting both telecom operators and new customer groups such as broadcasters and media houses.
by Okoro Chinedu
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