MMA encourage Mobile advertising growth


iphone.jpgJohannesburg (IT News Africa) -The Mobile Marketing Association (MMA) has announced that it has opened a public review period for the latest version of its Global Mobile Advertising Guidelines,which are designed to provide an industry-standard framework that encourages the worldwide growth of mobile advertising while protecting the consumer experience.

“The MMA’s Global Mobile Advertising Guidelines are designed to provide the timely, actionable guidance and insights necessary to continue mobile advertising’s phenomenal growth,” said Mike Wehrs, MMA president and CEO.

“By making each new version of the Global Mobile Advertising Guidelines available for public review, the MMA ensures that this resource meets the needs of the entire mobile advertising ecosystem.”

The review period for the new guidelines, version 4.0, runs through August 31 and is open to the public, MMA members and MMA partner organizations. The new guidelines will be published in September.

These include several major updates and additions like the MMA’s new Universal Mobile Advertising Package (UMAP), which provides industry-standard ad units, an expanded MMS section, including new ad units and guidelines.

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. It consists of more than 700 member companies, representing over forty countries around the globe and has
chapters in Africa. –

By Mthulisi Sibanda