Samsung Mobile expects to double its market share in India by the end of this year, and aims to raise it to 15% by the middle of next year. Country Head, Samsung Mobile, Sunil Dutt, said that the company would aim to achieve a 15% market share within the “next eight-ten months”. He was speaking at the unveiling of the Samsung Innov8 mobile phone.
The company has already launched over 30 phones in the country this year and expects to launch another 9-10 phones by the end of the year.
Samsung recently overtook Motorola in India’s handset market, according to figures from a local market research firm. The latest ORG figures reports that Samsung’s market share rose from 5.7% in January to 7% in March of this year – over taking Motorola which dropped from 6.7% to 5.9%.
Dutt added that “based on the strengthening of our multimedia range with the launch of our new touch screen and music phones, we expect the multimedia phone contribution to grow to around 40 per cent of our total product portfolio by the end of the year”.
Earlier this year, Samsung India was reported to have set up an internal team to look for alternative distribution channels for its mobile phones.
Sunil Dutt has previously said that it aims to open 300 new retail outlets in India by the end of this year and wants to open an unspecified number of flagship outlets in the main cities.
