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Posts Tagged ‘Jacques Swanepoel’

  • Jacques Swanepoel, Cellfind

    SMS outpaces other direct channels

    July 7, 2014 • OpinionComments (0)

    The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way for organisations to reach a mass market with targeted marketing messages, alerts, statements, and other information. That’s...