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Posts Tagged ‘Database 360’

  • Marketing and advertising executives believe email is stil the quickest and most cost effective way to reach customers. (Image source: Shutterstock.com)

    You don’t need new customers to grow?

    January 21, 2014 • OnlineComments (0)

    Many businesses think that the only way they can increase their revenue is by recruiting new customers. CEOs are under the mistaken belief that they need to shell out on a massive, slick advertising campaign in order to accomplish that. “Companies that...

  • SA’s commercial interest in Africa lagging behind that of China

    July 9, 2012 • OpinionComments Off

    For too long, Africa has been at the centre of negative publicity, partly promoted by foreign biased media reports and Afro-pessimists, scaring away potential investors and hampering its development. But that seems to be in the past, as European, US and...

  • Data specialists are key to business

    July 29, 2011 • OpinionComments Off

    A recent study by analyst firm IDC has found that, in 2011 alone, 1.8 zettabytes (or 1.8 trillion gigabytes) of data will be created. Over the next decade, the number of servers managing the world’s data stores will grow by ten times, and yet the number...