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Posts Tagged ‘cellfind’

  • Jacques Swanepoel, Cellfind

    SMS outpaces other direct channels

    July 7, 2014 • OpinionComments Off on SMS outpaces other direct channels

    The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way for organisations to reach a mass market with targeted marketing messages, alerts, statements, and other information. That’s...