Mobile World Congress, Barcelona , February 16, 2010 -Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced that Mauritius Telecom, an Orange/FT Group partner and a leading fixed and mobile telecommunications operator in Mauritius, has deployed interactive Mobile Multimedia services powered by the Alcatel-Lucent Mobile Interactive TV (MiTV). MiTV will allow Orange to establish mobile multimedia services throughout East Africa and Indian Ocean, enabling each affiliate to quickly launch its own dedicated content offering and commercial bouquets while sharing the same software platform.
Alcatel-Lucent offers a complete turnkey mobile multimedia package which provides Mauritius Telecom’s customers with a large range of customized services. In total, end users are able to access 20 live channels, 8 near-live channels and 8 playlists. With this solution customers can also access program information via an intuitive graphical user interface and can watch TV whenever and wherever they want.
“Alcatel-Lucent’s expertise in end-to-end multimedia deployments as well as its global scope allows us to save considerable time from deployment to commercial launch,” commented Sarat Lallah, CEO of Mauritius Telecom. “Our customers now benefit from high value mobile TV services that turn their mobile device into a personal TV that is always with them”.
Alcatel-Lucent will manage the network design, integration, installation, commissioning and the design of the end-user interface. It contains the MiTV Compact platform, with all of the MiTV unicast features, consisting of Envivio encoders, and the Alcatel-Lucent 5910 Mobile Streaming Server.
“With the Alcatel-Lucent mobile interactive TV, Mauritius Telecom has the opportunity to establish a dominant position in the Mauritius mobile TV market and create a new growing revenue stream from their investment in high capacity networks,” said Amr El Leithy, head of Alcatel-Lucent’s activities in Africa and the Middle East . “ It is the first deployment of the MiTV Compact platform in an emerging country – highlighting this solution’s ability to deliver quick market entry at a low cost .”
The Alcatel-Lucent mobile interactive TV is tailored to mobile operators who want to optimize their initial investment in the solution by starting with an entry configuration and small traffic assumptions, and then extends capacity and user experience progressively with service adoption. It is ideally designed to deploy appealing mobile TV services by maximizing the entertainment experience for subscribers while positioning service providers to capitalize on promising new sources of revenue.