Cell C and Nike partner to launch football offer
South African mobile operator Cell C and Nike have join forces to create a starter pack focused on football, that will give both fans and players the chance to access multimedia information on football training and techniques.
Launching on 21 March, the Cell C Nike Football +starter pack offers access to Nike Football+, a digital coaching program aimed at players who want to improve their game, with instructions and advice from top coaches and clubs like Barcelona, Arsenal, Liverpool or Juventus. Furthermore, subscribers will gain insights to exclusive downloads and Nike events.
According to Simon Camerer, Executive Head of Marketing for Cell C, the partnership proves innovative for the mobile operator and comes in an exciting time for South Africans, ahead of the 2010 World Cup.
“Nike Football + is ourglobal digital training programme currently available via web or iPhone application, but in partnering with Cell C to offer the programme on a cellular platform, we are making it easily accessible to South Africans, especially those who have limited or no access to internet other than through cellular telephony”, said Mzamo Masito, Brand Director, Nike.
More benefits include the hosting of Nike Football content on MXit, one of the biggest South African youth portals, also open to Cell C subscribers and named Cell C Locker Room. The interactive content features news, audio, video, adverts from Nike, football leagues and live updates, scores and goal alerts.
Cell C Nike Football+ starter pack retails at R3.99 and is available nationwide.
Cell C is a South African mobile operator, offering products and services to more than 7 million customers. Launched in November 2001, Cell C has rolled out more than 2,600 base stations nationwide and carries over 87% of its own traffic. The network operator has roaming agreements with 519 telecommunications operators in 181 countries worldwide.
In December 2009, Cell C announced its plans to roll out a network infrastructure that supports speeds of up to 21Mbps.
