IT Leaders Summit announces Adobe partnership
Adobe is hosting two workshops showcasing Adobe LiveCycle Enterprise Solutions at the 2010 IT Leaders Forum on 8 February 2010. For more information on Adobe products please visit www.adobe.com/mea.
Organisations today face a critical need to engage meaningfully with their customers and constituents. Businesses need to strengthen their brands, differentiate themselves from competitors, and inspire stronger customer loyalty and satisfaction. Organisations in government sectors need to connect with constituents in response to reduced funds, increased citizen demands, and escalating quality expectations.
Since its founding, Adobe has redefined traditional notions of engagement on many fronts. Adobe products and technologies have made solutions available that allow employees, customers, and constituents to use dynamic, secure forms and documents to streamline business transactions. Adobe has provided the basis for development of interactive web sites that drive customer services and purchases. Products and technologies from Adobe have also paved the way for development of engaging online brand experiences as well as creation and delivery of informative, entertaining streaming videos.
To date, however, there’s a gap in the way organisations engage with customers and constituents online. Although organisations are trying to create meaningful, interactive relationships and streamline external-facing transactions and processes for mutual benefit, their efforts have not been as successful as anticipated. This applies across numerous industries. The lack of successful approaches to engagement is increasingly problematic because organizations today compete in global markets where customers, supply-chain partners, and service providers have more choices than ever. Oftentimes, brand loyalty is non-existent and goods and services are viewed as commodities judged only on price.
