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Siemens introduces iCitizen: The day in the life of the digital nomad

May 21, 2018 • General

Siemens introduces iCitizen: The day in the life of the digital nomad

Enrico Hoffmann, Managing Director of BSH South Africa, Dion Chang.

Siemens customers are no strangers to the innovation and ground-breaking technologies that the company invests to ensure a seamless life created effortlessly with the extraordinary features.

Consumers only had to follow the trends and announcements at EuroCucina this year to know just how competitive the digital consumer-centric space really is, regardless of industry and product. Some of the highlights included the Siemens Home Connect making it possible for consumers to view the contents of their fridge or setting the oven temperature while sitting at work or perhaps getting caught up in the grocery store.

“The talk highlights how flexible we should be as employers, consumers and brands in today’s digital world. From human digital identification chips to nomadic employees, the world is rapidly changing. The facts will either scare you or excite you, either way, these changes are happening now and it is our choice on how susceptible we are to embrace this new age”, says Dion Chang.

Enrico Hoffmann, Managing Director of BSH South Africa supported this and says that “Siemens has always taken technology advancement very seriously. One only has to look at the string of benefits that the products offer to understand that this brand is focussed on connecting the consumer with a world of possibilities.”

As always, Dion gave guests some food for thought, challenged opinions and made everyone realise that the technological advancements that we may regard as far-fetched Sci-Fi is in actual-fact on our doorstep.

Edited by Fundisiwe Maseko
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