Mobile technology provider Cloudbanter announced a new partnership with L&T Technology Services (LTTS), a leading global pure-play Engineering and Development services company, effective immediately. LTTS will become a sales and implementation partner globally for Cloudbanter and play a key role in distributing its innovative technology which monetizes and personalizes mobile messaging, apps and phones on behalf of mobile users, mobile operators, app/vertical providers, OEM/manufacturers, advertisers and advertising agencies.
Cloudbanter inserts fixed banner advertisements at the bottom of mobile phone screens which are personalized, unobtrusive, real-time, preferential, contextual, location and lifestyle-based. These adverts can also be used within messaging and apps including Internet TV, Customer Care, Money and IoT, helping mobile operators and app providers to monetize services more effectively and the user to enhance their mobile experience via content based on their profile and preferences. In return for accepting advertising content, Cloudbanter users gain access to a range of rewards and incentives including cashback, SMS, airtime, data allowance and others.
“We are delighted to collaborate with L&T Technology Services as a global and strategic sales and implementation partner,” says Graham Williams, CEO, Cloudbanter. “LTTS is renowned for delivering innovative solutions for enterprises across the globe. We are confident that this alliance will aid mobile operators who have been challenged by diminishing customer loyalty, falling average revenues per user and high churn rates. Leveraging LTTS’ expertise, we will extend our partner programme even further and open up Cloudbanter’s offering to a larger audience worldwide.”
Commenting on the new partnership with Cloudbanter, Ashish Khushu, Chief Technology Officer, LTTS, says ‘’L&T Technology Services offers a range of telecommunications services across product variant development, 5G capabilities, simulations & automation, and product & mid of life support, thus serving as a one stop-solution to our customers. LTTS is now using its vast telecom domain experience to take Cloudbanter’s innovative proposition to enterprises who would benefit from this solution and tap the potential for mobile advertising.”
Edited by Daniëlle Kruger
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