Global retailer, the Cotton On Group, has announced that it has launched an online store. The platform, according to the company, will offer South African customers new ways to shop by providing 24/7 access to on-trend products with the launch of cottonon.com/za.
The store will comprise of all seven brands of the Cotton On Group; Cotton On, Cotton On Kids, Cotton On Body, Rubi, Typo, Factorie and Supré.
The site will be mobile friendly, and will also allow customers to customise the way they shop online with the introduction of Click & Collect and Store to Door delivery mechanics.
Click and Collect: This mechanic will see orders placed with a digital click which can then be collected at the customer’s closest store.
Store to door: If in-store shoppers can’t find what they need, they can order from the store and have it delivered to their door.
Cotton On Group E-commerce General Manager, Brendan Sweeney, said the launch of the Group’s e-commerce platform in South Africa is an exciting time for the business.
“South Africa has the largest store fleet outside of Australia and the new standalone website will ultimately improve the experience for our local customer base. It will offer them multiple ways to shop – whether that’s across one of our 170 stores or all brands on the one digital platform,” he said.
Cotton On Group South Africa Country Manager, Johan van Wyk, said the local customer would benefit with even more value from Cotton On & Co.
“With services like free Click & Collect, free delivery on any order over R500 and free in-store returns, our customers can shop with ease and confidence. It’s a competitive offer and one we know our customers will love,” said van Wyk.
The Group also announced that it will launch its first rewards programme, CottonOn & Co. Perks, allowing customers to earn rewards, while shopping across the seven brands.
Cotton On Perks
- Payday rewards
- R100 vouchers whenever R1000 is spent across any of the seven brands
- Previews, providing the scoop on new launches
- Invites and exclusive offers
- Presents for joining and on your birthday
With cross-channel benefits, customers can be rewarded through both in-store and online spend and are able to earn a voucher in one transaction or across numerous transactions. There are also no limits on how many shopping vouchers can be earned, according to the company.
“We know it’s important to our customers that they feel appreciated and listened to; this is another way of demonstrating how much we truly value each customer,” said Sweeney.
The company also revealed that in celebration of the launch, there will be Perks all day as CottonOn & Co takes over Mall of Africa on Saturday, 3 February and Canal Walk Shopping Center on Saturday, 10 February. Shoppers will find all seven brands giving away prizes such as gift cards and pressies in Cotton On stores from 9am until stock runs out.