Google has launched a new app in Nigeria called Datally, which is aimed at giving Nigerians control over their data and maximise their data usage. The app will be free and will run on smartphones with an Android 5.0 Lollipop Operating System (OS) or any device with a higher OS.
Google Nigeria, Country Director, Juliet Ehimuan-Chiazor, explained that Datally will empower smartphone users to manage their data more effectively through four key features: Data saver, Data saver bubble, Personalised alerts and Wi-Fi finder.
She added that: “In the last few years, our Next Billion Users team has been doing a lot of research on the ground in fast-growing Internet countries like Nigeria; we found that data is a major constraint for the next billion users. Introducing Datally into the Nigerian smartphone market will help users understand how to control their mobile data better.”
According to Google many Nigerians do not understand where their data is going, nor do they feel like they can control allocating data to the apps they really care about, this is the motivation behind Datally.
She also revealed that Google tested Datally in the Philippines for most of 2017, and the insights from the product tests there shaped the final app.
The app is available for download from the Google Play Store.