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Google and MediaTrek partnership to improve performance in entry-level smartphones

December 8, 2017 • Mobile and Telecoms, Online & Social, Top Stories

Google and MediaTrek partnership to improve performance in entry-level smartphones

Google and MediaTrek partnership to improve performance in entry-level smartphones.

MediaTek has announced a collaboration with Google in a bid to deliver improved performance in entry-level smartphones and to ensure that users have more control over their data usage. The partnership will ensure a quality Android smartphone experience that is affordable for devices with 512MB to 1GB of memory.

This marks one of the first times that entry-level SoCs are ready to be used shortly after the latest version of Android, in this case Android 8.1 Oreo, has been released to the Android Open Source Project. This partnership aims to deliver improved performance in entry-level smartphones and to ensure that users have more control over their data usage.

With Android Oreo (Go edition), Google has optimised its OS platform, first-party apps and the Google PlayTM Store to improve the capabilities of entry-level devices. Limited processing power and storage are top pain points for entry-level device users.

Android Oreo (Go edition) leverages the existing Google Play Store ecosystem to deliver apps that run smoothly on low memory devices.

“Entry-level devices are the gateway to the internet for many people, and we want to make sure everyone has a great experience when they use these devices,” said Sameer Samat, VP of Product Management, Android & Google Play. “We’re excited that Android Oreo (Go edition) will significantly improve storage, performance, data management, and security.”

“Today’s announcement builds upon our existing work with Google, including our recent collaboration on Google’s GMS Express to speed up the certification process,” said TL Lee, General Manager of MediaTek’s Wireless Communication business unit. “With Android Oreo (Go edition), we are partnering with Google to tackle the performance challenges of lower memory phones, improving the user experience of entry-level smartphones for consumers in key markets across India, the Middle East & Africa, Latin America and South East Asia.”

Android Oreo (Go edition) leverages MediaTek’s turnkey references and chipsets that are designed specifically to reduce product development time and compliance testing. A wide range of MediaTek SoCs supports Android Oreo (Go edition), including the MT6739 and MT6737 for 4G devices, as well as the MT6580 for 3G devices. This gives device makers the range of capabilities they need to develop devices for specific price points and markets.

Android Oreo (Go edition) smartphones powered by MediaTek will be available worldwide in 2018.

Edited by Fundisiwe Maseko
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