The partnership between Ster-Kinekor and D-Box, which is set to bring the “hyper-realistic immersive entertainment” experience to South Africa’s Ster-Kinekor theatres, was announced back in November 2017 and after the installation had been completed, the first cinema launched at Mall of Africa in Johannesburg in December 2017 – which coincided with the release of Star Wars: The Last Jedi.
The partnership will see D-Box systems in place at four theatres across the country, starting with The Zone @Rosebank and Mall of Africa in Johannesburg, Cavendish Square in Cape Town, as well as Durban’s Gateway Shopping Mall.
The D-Box fitted theatres will include 50 seats, which are featured among regular seating, in an attempt to cater for the growing number of moviegoers who are looking for cutting-edge, premium entertainment experiences.
IT News Africa attended the release of Star Wars: The Last Jedi at the Mall of Africa to experience the D-Box systems. The seats are of a good size and are comfortable which is much needed for the ride which the movie provides. It truly is immersive as the system works in harmony with the movie as it rocks back and forth and vibrates during certain scenes. At first, it seemed as though the constant moving on the chair would become too much but those fears were calmed as the seats stood still during placid scenes. It certainly offers a new and exciting way to enjoy a movie.
The issues, however, may come from the rest of the cinema who are not enjoying the same experience. The added noise of the seats, which is minimal, may become an issue for those not enjoying the befits.