On Tuesday 17 October 2017 Airbnb announced that the company will invest $1 million through to 2020 in an effort to promote and support community-led tourism projects in Africa. The commitment is part of Airbnb’s vision to empower communities through home sharing and to promote people-to-people tourism that benefits local families and their communities.
The announcement was made by Chris Lehane, Airbnb Global Head of Public Policy and Public Affairs, at a press conference in Johannesburg South Africa, together with the Mayor of Johannesburg, Herman Mashaba, and Hermione Nevill, World Bank Group’ Senior Travel Specialist.
The investments will be put to work in 2018 and will focus on three main areas.
Empowering townships through hosting
As part of Airbnb’s belief that home sharing can support greater economic and social empowerment, Airbnb ran a pilot programme earlier this year, together with local partners, to support training in hospitality and technology for residents from townships across the Western Cape. Given its success, Airbnb will expand the programme, which is especially targeted at women and young people from underserved communities, to 15 more township communities across South Africa and scale the programme to other countries in Africa in 2019.
Promoting sustainable and inclusive tourism through technology
Airbnb’s vision is to use technology to help spread the benefits of tourism, previously kept in the hands of a few, to the many. In May 2018, Airbnb will host the ‘Africa Travel Summit’ and bring together 80 thought leaders from across the Continent, in Cape Town, to share best practices, exchange ideas and co-create a vision for how technology can best be used for inclusive and sustainable tourism growth. Potential attendees, such as governments, tourism boards, development agencies, technology companies, incubators and individuals, can apply to attend the Africa Travel Summit as of today through January 31, 2018. The University of Cape Town Graduate School of Business (UCT GSB) will serve as the Summit’s learning partner and organisations such as The World Bank Group (WBG), The United Nations World Travel Organisation (UNWTO) and The Cape Innovation and Technology Initiative (CiTi) will also take part in the event.
Supporting locals and nonprofits through Airbnb travel
As part of Airbnb’s vision to promote people-to-people travel that helps generate new revenue streams for more communities, Airbnb will expand the Airbnb Experiences offer across the Western Cape. This will help more locals to turn their passions into economic opportunities and showcase the best authentic experiences that guests might otherwise miss. Airbnb will particularly focus on increasing Social Impact Experiences – the proceeds of which go directly to a non-profit organization.
Chris Lehane, Global Head of Public Policy and Public Affairs for Airbnb, speaking on the commitment said, “Africa is home to some of the most welcoming communities and breathtaking landscapes on earth. By leveraging technology to boost people-to-people tourism in Africa, we can help build a new economic engine for local families and their communities, while helping more guests enjoy magical travel experiences through the eyes of locals. Airbnb travel is already delivering significant economic benefits for Africa and today’s investment will help kickstart new benefits for more people across Africa.”
Hermione Nevill, Senior Travel Specialist at the World Bank Group, said ‘’Tourism in Africa is expected to continue its rapid growth. It is vital to ensure this growth occurs sustainably and drives poverty reduction across the continent. It is encouraging to see travel technology platforms such as Airbnb investing in Africa, and piloting more inclusive forms of tourism growth.’’