Sage announced on Monday 18 September 2017 that Pieter Bensch has been appointed as the company’s new executive vice-president for Africa and Middle East.
Bensch, an ICT veteran, will be responsible for leading the growth of Sage’s business across the region and will focus on expanding its presence in the market for cloud-based accounting, people & payroll, and payments software, according to the company.
In addition, he will also oversee the local strategy to help business builders and entrepreneurs move to an admin-free world by 2020.
Bensch joins Sage from HPE (Hewlett-Packard Enterprise), where he was managing director for South Africa. Prior to joining HP, Bensch held a range of senior positions at Oracle, including vice-president of Oracle Europe, Middle East and Africa (EMEA), vice-president of customer support for MEA and vice-president and managing director of Oracle SA.
Speaking on his appointment, Bensch said: “I’m joining Sage at an exciting time when its business is enjoying rapid growth through Africa and Middle East and its cloud-enabled products are gathering momentum. I’m looking forward to working closely with the regional team as we strive to help empower entrepreneurs and business owners to spend less time on admin and more time on what they love doing. With a high-performance culture, hunger for success and smart technology, Sage is a perfect fit for me.”