Nigerian cab service, Holla Cab, will be launching very soon according to the country chief executive, Edward Essien. The ride hailing service will work through an app that would allow any Nigerian to book taxi cab ride at the tap of a phone button. The app will also be looking to compete against Uber and Taxify, according to a report by the Guardian.
The Holla Cab app, which will allow the rider to order a cab service online and track his or her request, is specially developed with both the riders and partners in mind according to Essien.
“In a few days, Nigerians would begin to enjoy the most affordable, safe and easily available on demand taxi hailing services. This app is a win-win and we understand this market. We are about to change the face of On Demand Taxi Hailing Services in Nigeria and Africa,” said the country manager.
According to Nigerian Communications Week, Essien highlighted that the depth of professional experiences within the Holla Cab Services spans in excess of 85 cognate years in the sales, management, development and support of IT solutions to diverse market segments of the Nigerian Economy.
He said that Holla Cab Services has phased rollout plan, starting from Lagos and eventually covering the major cities by the first quarter of 2018.
Essien said, “because we are a Nigerian company with best practice in mind, we will ensure that we put smiles on the faces of both the riders and drivers.”
According to the Holla Cab Services boss, the major areas of focus for the company is to empower the company drivers; provide clean and reliable cars; ensure rider security, and make each trip cost effective.