Tencent Africa announced the launch of JOOX, a mobile music streaming application that will allow South Africans to discover, stream and download local music.
JOOX comes with functionalities, including several hundred locally curated playlists providing a soundtrack for every mood. The application provides both a free and paid VIP experience providing offline music listening to save on mobile data. An additional feature allows for three different streaming quality options enabling listeners to manage their data consumption on-the-go.
“JOOX has seen tremendous success, surpassing its competitors to become the number one music streaming app in all four markets where it has launched. With the combination of a proven emerging markets content model and the experience of our local team, JOOX will provide a truly accessible and mobile-first experience for South African customers,” says Brett Loubser, CEO of Tencent Africa Services.
The JOOX team will focus on the promotion of local content and will help South African artists to connect with their fans. “We are thrilled that there is now a music streaming service that is open to engaging with local musicians to drive growth in the industry. We look forward to working with JOOX to promote local music” says Euphonik, award winning house music legend.
JOOX has also secured relationships with all major international record labels ensuring that music lovers are able to stream all their favourite global hits and back catalogue.
“At Universal Music Group, we are working closely with digital distributors around the world to provide more consumer choice and competition in the market. With its intuitive and engaging features, JOOX has created a compelling mobile music streaming service. Working with local artists, Tencent Africa has paid close attention to the listening habits of South Africans and developed a service that has the potential to resonate with music fans across this ‘mobile first’ continent,” says Sipho Dlamini – MD Universal Music Africa.”
“JOOX is differentiated by a compelling feature offering and we’ve observed the service to be both intuitive and engaging,” says Sean Watson, Managing Director Sony Music Entertainment Africa.
Customers who download JOOX will get their first month VIP access for FREE, as well as having access to an ongoing Freemium option. Paid VIP monthly access thereafter will cost R59.99 while two weeks’ VIP access will cost R29.99. JOOX is available from both the Apple iOS and Google Play stores.