Outsurance, a leading South African insurance company, have found themselves in hot water after a fathers day social media advertisement was received as “Anti-black” and “Racist” by social media users across the country.
The advert, which appeared on Sunday with the caption “Happy #FathersDay to all amazing dads out there,” was met with scathing criticism as many said it did not reflect the demographics of South Africa as it mainly showed white males as being good fathers.
The company has retracted the ad and apologised for the incident, stating that an unintentional oversight by a junior employee was the reason behind the “demographically inappropriate” advert. This however has not stopped the backlash from angry South Africans on twitter.
Here are some of the reactions to the Outsurance social media advert:
Outsurance proving why diversity is needed, every office needs a darkie to say "Charlie, I don't think that's a good idea"
— Mayihlome (@MTshwete) June 19, 2017
— Yusuf Abramjee (@Abramjee) June 18, 2017
— Andile Ncube (@AndileNcube) June 18, 2017
Outsurance aside, advertising in insurance industry wholly problematic. White faces sell life insurance, black faces sell funeral policies
— Ryan Cummings (@Pol_Sec_Analyst) June 18, 2017
Time has come for blacks to speak with their money!Hurt these businesses where it hurts the most.Do not give them your money! #Outsurance
— BlackBallPen (@dinanodamano) June 18, 2017
— Mmina Kolobe (@VictorNoko) June 18, 2017
#Outsurance I think South Africans need to show solidarity & isolate these racist businesses in corporate SA 1 by 1 starting with Outsurance
— NAJEE NGWATO (@NA_J_EE) June 19, 2017
— Kgabo wa Afrika (@KgaboWaAfrika) June 19, 2017
— Bongani Chinkanda (@bonchiachanza) June 19, 2017
Black South Africans need to intensify black economic solidarity, including the in insurance space. We can humble the racist @OUTsurance.
— Floyd Shivambu (@FloydShivambu) June 19, 2017