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Twitter reacts to “Racist” Outsurance advert

June 19, 2017 • General, Online & Social, Southern Africa, Top Stories

Twitter users have attacked insurance company, Outsurance, for their "Racist" fathers day ad. (Image source: Snupit)

Twitter users have attacked insurance company, Outsurance, for their “Racist” fathers day ad. (Image source: Snupit)

Outsurance, a leading South African insurance company, have found themselves in hot water after a fathers day social media advertisement was received as “Anti-black” and “Racist” by social media users across the country.

The advert, which appeared on Sunday with the caption “Happy #FathersDay to all amazing dads out there,” was met with scathing criticism as many said it did not reflect the demographics of South Africa as it mainly showed white males as being good fathers.

The company has retracted the ad and apologised for the incident, stating that an unintentional oversight by a junior employee was the reason behind the “demographically inappropriate” advert. This however has not stopped the backlash from angry South Africans on twitter.

Here are some of the reactions to the Outsurance social media advert:

Staff Writer


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