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Facebook launches Augumanted Reality camera effects platform

April 19, 2017 • Online & Social, Top Stories

Facebook has launched a augmented reality camera effects developer platform. (image: Facebook)

Facebook has launched a augmented reality camera effects developer platform. (image: Facebook)

Facebook has tasked developers to contribute to the augmented reality image filters and interactive experiences to its new Camera Effects platform. The Camera Effects platform is designed to be compatible with future augmented reality hardware, such as eyeglasses but in the meantime the effects will be available inside Facebook’s Camera feature on smartphones.

Facebook is calling developers to apply for access to the closed beta of the platform’s AR Studio tool. With the AR Studio tool, developers and artists build animated frames, masks and effects that can be used during Live broadcasts to add animated frame, masks and effects to video.

The AR Studio tool has three inputs to trigger augmented reality effects: Face Tracker (not identity or facial recognition), Sensor data, such as the gyroscope and location, and Scripting APIs to pull in data from other apps and respond to user inputs in real time.

The other camera effect is the Frame studio. Frames Studio is an online creative editor, available globally, that allows people to design frames that can be used either as profile picture frames or in the new Facebook camera.  Also part of the introduction, Facebook launched Facebook Spaces, a virtual reality app where users can view Facebook content with friends in VR, including 360 videos and photos that can transport you to new places.

The AR platform aims to help companies build apps that can show Information, digital objects and enhanced effects, all interacting with real-world objects like your home or face.

Staff Writer


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