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Emerson Network Power Rebrands as Vertiv

March 7, 2017 • Backup and Storage, Hardware, Top Stories

Piere Havenga, Managing Director of Vertiv in Middle East and Africa.

Piere Havenga, Managing Director of Vertiv in Middle East and Africa.

Vertiv, the business formerly known as Emerson Network Power, officially launched under its new branding in South Africa at a media round table event last week.
Vertiv is now looking, under their new name with new investment, to expand by targeting aggressive growth opportunities in Africa. These opportunities will allow them to grow as well as give back  by expanding their skill sets and providing job opportunities.
Vertiv is a global provider of mission-critical infrastructure technologies for vital applications in data centers, communication networks, and commercial and industrial environments. The company will be looking to take advantage of the massive shift seen in the telecommunications sector, which has seen data operations grow at an exponential rate, while voice has been on a steady decline. Another key focus will be taking advantage of the massive opportunities provided by the development of IoT on the African continent in which they aim to play a pivotal role.

Vertiv Launch -0091
The company’s transformation will include a focus on Africanised products which will seek to service and combat the unique problems found in data centers across the continent. This includes attempting to tackle the power availability issue in Africa through battery technologies and by providing a more robust and reliable solution.
Vertiv will continue to build on their broad portfolio of product and service offerings for power, thermal and IT management capabilities it previously offered as Emerson Network Power, including its industry-leading flagship brands ASCO®, Chloride®, Liebert®, NetSure™ and Trellis™. Backed by over 255 service centers worldwide, with over 3,000 service field engineers and more than 400 technical support/response people, Vertiv is able to support customers wherever they are across the globe.
Giordano Albertazzi, president of Vertiv in Europe, Middle East and Africa, said “As a new, standalone company, Vertiv has the opportunity to develop the business quicker and to make strategic decisions which are focused purely on the industry we operate in. The Middle East & Africa region will continue to be a key market for us as it matures towards advanced deployments.”
“We have been in South Africa for many years and as Vertiv we will continue to support the country’s evolving needs in IT and digital infrastructure” added Pierre Havenga, managing director of Vertiv in Middle East and Africa. “We thrive towards ensuring our technologies fulfill our local customer requirements to optimize their operations with the highest levels of availability and reliability in all market segments, from the public sector to healthcare to finance. At the same time, we are looking at reinforcing our partnerships and growing the local network of technology distributors and resellers.”
“South Africa is a key country for Vertiv as it serves as the hub through which products, pre-sales and after sales services flow for the entire sub-Sahara Africa region, and through which all South and East Africa transactions are processed, including the South African Development Community (SADC) for a total of 25 countries” concluded Pierre.

By Dean Workman


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