Nigerian fashion company tapping into social retailing

February 17, 2017 • Online & Social, Retail, West Africa

Founder of The Style Group, Banke Ajagunna.

Founder of The Style Group, Banke Ajagunna.

The Style Group, a contemporary lifestyle retail group in Nigeria, is looking to take advantage of the booming social media and e-commerce market in Nigeria and overtake traditional retail stores by focusing on offering their products via modern social-commerce.

With great success and a 50% month on month sales increase achieved in the run-up to Valentine’s Day 2017, The Style Group is currently reaching out to international and local suppliers as well as brands using its platforms and services to target the Nigerian market.

The Style Group offers products and services directly via its Instagram platform on various broad accounts already reaching thousands of customers. Perfumes and beauty products, weaves and other hair-products, décor for interior design products and services are amongst the many products on offer by the group.

By working with an array of international and local partners, The Style Group is looking to provide its Nigerian customers and followers with a selection of products that they would otherwise have no access to.

In total, the group runs 12 such platforms focused on the Nigerian market with  7 general fashion and design brands, 3 accessory brands and 2 life style brands.

Founder of The Style Group, Banke Ajagunna said that “We want to make it easier for Nigerians to be as stylish as they feel – and connect brands and suppliers with them right at their fingertips, We are truly excited about the opportunities in the market – and we see its challenges as an opportunity to innovate and leapfrog.”

Staff Writer

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