Transactional marketing company, ROKT, has appointed Simon Edelstyn its Managing Director of Europe, Middle East and Africa (EMEA) region. Edelstyn will report to ROKT’s CEO Bruce Buchanan and be a member of the company’s executive committee.
“Simon is regarded as one of the very best to take a venture that isn’t based in Europe and build its presence across the continent,” Buchanan said. ” Simon is superbly skilled at developing sales teams, creating mutually beneficial partnerships and managing projects of enormous complexity. I could not be more thrilled with Simon joining ROKT at this point in our development in the EMEA region and around the world.”
With extensive experience in the industry, Edelstyn will focus initially on Europe with the ultimate responsibility for all ROKT business activities across EMEA looking to spread and enhance their activities in the Middle East and Africa. He plans to build off the company’s rapid development in the UK market, where, in about a half years’ time, ROKT has secured partnerships with leading e-commerce operators such as eBay UK and Ticketmaster UK as well as advertising relationships with several leading brands.
It is expected that under Edelstyn’s leadership ROKT will increase the number and type of European-based e-commerce operators in its partnership network as well as broaden its offering for performance marketers there. Given his broad and deep experience, Edelstyn will also play a key role in furthering the company’s dramatic growth globally.
“It’s been my experience that building a sizable footprint in Europe requires more than desire. To succeed there must also be a compelling value proposition brands and e-commerce operators cannot ignore, the technology to deliver on that and a high caliber team able to make it all happen,” Edelstyn said. “I see that in ROKT and more. I’m tremendously excited to lead the effort to expand The Transaction Marketing Company in EMEA.”
Edelstyn will be based in London where he will oversee all EMEA operations.