With recent reports of data price increases and the #Datamustfall campaign, MTN has embarked on a campaign to educate its customers on cost effective ways of using data in order to minimise bill shock.
Social network platforms
MTN states that access to popular social media platforms, streaming and software updates account for the bulk of data consumption.
Social media platforms such as Facebook, YouTube and Instagram have become an integral part of our lives. Since their introduction to the market, these platforms are continuously being updated in response to customer demands, and new functionalities and bug fixes are added to make them more interactive and user-friendly.
According to MTN, Independent tests have found that devices running on certain operating systems consume more data than other devices for the same usage patterns. For example, consumers are unaware that on average they consume approximately 4.6GB and 1.4GB of data over a four-day period when they logged on Instagram and Facebook on the 2G and 3G network. The findings of these tests have indicated that the depletion rate was as high as 10% between different devices in certain instances.
LTE and 4G networks
The expansive rollout of 4G or LTE networks has enriched network experience as it resulted in higher upload and download speeds. The devices that have been released to the market over the last few years are compatible with these high performing networks.
The faster networks means that LTE compatible devices utilize a lot of data when they access applications as faster speeds lends themselves to more data consumption.
As a result, time spent on a 4G network using an LTE compatible device will consume considerably more data bundles than previously on the 3G networks using a 3G device.
Instant messaging platfoms
Instant messaging platforms have become the preferred mode of communication and sharing content such as photos and video content. While this might appear to be cost effective, many users are unaware that sending videos and pictures consumes data bundles, and this can escalate to up to 16 MB per message.
Most websites are very interactive and logging on these sites often results in data being unknowingly consumed by adverts running on the page while one is browsing a specific article. This is another reason that accounts for faster data depletion.