South Africa: Braintree partners with Linkfresh


South Africa: Braintree partners with Linkfresh
South Africa: Braintree partners with Linkfresh.

Braintree, the consulting and integration division within Vox Telecom, has recently confirmed its partnership with Linkfresh, a packaged business management system for the fresh food sector, and a Microsoft Dynamics certified add-on package.

The partnership will deliver Linkfresh ERP software built on the Microsoft Dynamics platform, through an application that has been designed for companies who work in the fresh food supply chain in Africa.

“The fresh food industry in South Africa is growing and producers require best practice processes and standardisation to compete both locally and internationally. Linkfresh ERP is a proven best of breed application and is the ideal enabler to meet our customer requirements,¨ said Neville Levinthal, head of business development at Braintree.

This partnership provides Braintree with a vertical software solution for fresh produce, protein and egg producers, ensuring a mobile and paperless environment.

Mark Willis, Partner and Account Manager at Linkfresh Software adds, “We are very excited about our new partnership with Braintree, which is providing an opportunity to expand the use of our award winning software into Africa. Working in co-operation with Braintree and utilising its proven delivery capability we look forward to introducing many more, happy Fresh Food customers in this globally important region for food production.” Braintree together with Linkfresh offers the flexibility and adaptability according to the special and individual needs of customer operations.

With immediate effect the Linkfresh partnership enables Braintree to distribute Linkfresh in South Africa as well as countries in Africa as a whole. Braintree already has extensive and long lasting relationships both retail and the Food and Beverage industries and Linkfresh will increase the software offering to fresh food producers.

With the future development and growth of the partnership, Braintree will, according to the company, offer the highest standard of ongoing support and customisation to its customers in South Africa and the rest of Africa.

Staff Writer